A free OwnClip recording carries a small "Made with OwnClip" watermark in the bottom-right corner — composited into the file as it records, and again when you export. Pro is $39 once and switches it off for good.
Brand Studio is part of Studio, a one-time $99 purchase. Everything else on this page is free.

A free tier has to be paid for somewhere, and OwnClip charges it against the output rather than the toolkit. The recorder and the editor are both there before you pay anything. What free marks is the video, with a small "Made with OwnClip" badge in the bottom-right corner.
When that mark lands matters, because it decides what removing it costs you. On the free tier it is composited into the frames as the take is written to disk, and composited again when you export. It is part of the picture rather than a layer sitting over it, so a screen recorder with no watermark is the paid one here — $39, paid once — and every take you record after that is clean from the first frame.
The recording you just stopped opens on a timeline with the tools beside it, and that is as true on the free tier as on any other. What free limits is what leaves the editor, and the mark in the corner is the part you notice first.

Pro is $39 once. Studio is $99 once. Neither renews.
The mark is composited while you record, so from your first take on Pro the file itself carries nothing. The three-minute ceiling and the 25-recording cap go at the same time.
Nothing is composited on top of what you export — MP4, HEVC, MOV, ProRes 422 or 4444, and GIF.
You are not paying for the door. The recording opens in the editor on every tier, and your edits stay in a project beside the file rather than inside it.
Sharing puts the file in your own Google Drive and hands you a link, and the same dialog disables it again later.
Off, a logo, text, or both, placed on a nine-position grid across your exports and the share-page player.
Sharing uploads to storage you already own and hands back a link on view.ownclip.io. Once the mark is off, the file behind that link is clean too, and the same dialog that made the link switches it off again.

Studio puts your logo and your colours on the page a recipient opens, and the same brand settings decide what mark, if any, sits on the video itself.

Pro is $39 and Studio is $99, each paid once. There is no subscription and no renewal date, and every v1 update is included in what you paid.
Pro activates one Mac at a time and Studio up to two. A licence can be released from one machine and moved to another from your account page, and reinstalling on the same Mac does not cost an activation.
On the free tier, yes. A small "Made with OwnClip" mark sits in the bottom-right corner — composited into the recording as it is written to disk, and composited again onto anything you export from it. Pro removes it for $39, paid once, from that point onward.
You cannot lift it off that file. On the free tier the mark is written into the frames while the recording is being made, so it is part of the video rather than a layer over it, and re-exporting the same take will not remove it. Buy Pro and record the take again: the new file carries no mark, and neither does anything you export from it.
No. OwnClip has no subscriptions. Pro is $39 once and Studio is $99 once, and all v1 updates are included. Pro activates one Mac at a time and Studio up to two, and a licence can be released and moved to another Mac from your account page.
That is Brand Studio, part of Studio at $99 once. The watermark can be off, a logo, text, or both, placed on a nine-position grid, and it applies to your exports and to the player on the share page. Studio also brands the share page itself with your colours, fonts and call to action.
Free includes the whole editor — timeline, camera effects, audio cleanup, captions, annotations, and the screenshot and PDF editors. What it caps is the take itself: three minutes, recorded at 720p, with a small watermark composited into the frames as they are written. You can keep 25 recordings. A few tools are paid rather than capped — Smart Zoom and Scroll Capture are Pro; Brand Studio, Go Live and Step Movie are Studio. Pro is $39 once and lifts every cap.
OwnClip needs macOS 26 or later on an Apple silicon Mac. It is a native Mac app — there is no Windows or web version.
Free to start. macOS 26 or later, Apple silicon.