Beautify a screenshot on your Mac
A screenshot is a rectangle of pixels with hard edges. Beautify puts it on a background, adds padding, rounded corners and a shadow, and hands it back at the size your deck, changelog or post needs.
Free to use. Recordings are capped at three minutes and export at 720p with a watermark.
Why a flat screenshot looks wrong
Nothing is wrong with the screenshot itself. It is a rectangle of pixels with hard edges, cropped to whatever the window happened to be, dropped onto a white slide beside type somebody set carefully.
What makes screenshots look good is always the same short list: something behind them, some space around them, softer corners, and a shadow so the image sits on the page instead of being stuck to it. Beautify does all of that in the window the capture is already open in.
Every control on one rail.
Magic Picks sits at the top of the Beautify panel with three curated looks worked out from the capture itself. Under it are the background browser and the padding, corner and shadow controls, so nothing is buried in a dialog you have to go and find.
- Magic Picks
- Background browser
- Padding, corners, shadow
What you can change
Beautify itself is on the free tier; free exports and copies carry a small watermark. The two paid pieces are named where they apply.
Six families of background
Plains, Gradients, Mesh, Shapes, Patterns and Themed — or a gradient you mix yourself.
Padding, corners and shadow
Room around the capture, a corner radius, and six shadow presets from a soft drop to a hard contact edge.
Device and browser mockups
Put the shot inside a browser window, a MacBook, an iPhone, an iPad or a television.
Nine aspect presets
Free-form, the four common ratios, and four named for the slot they go into — a post, a story, a header, an OG image.
A whole folder at once
Batch Beautify stages a set of images, applies one style to all of them and exports in a single pass. Pro.
Your own palette on it
Studio adds Beautify styles built from your brand kit, and backgrounds generated on the Mac itself.
Two backgrounds, one screenshot.
Drop the capture on one background, then on another, with the padding, corners and shadow carried straight across. Trying a second look costs a click, so you stop shipping the first one you landed on.
From capture to pasted image
- 1Take the shotFull screen, one window, or a region you drag. It lands in the panel that appears after each capture, and one click opens it in the screenshot editor.
- 2Open BeautifyTake one of the three Magic Picks, or set the background, padding, corners and shadow yourself.
- 3Size itPick the aspect preset for wherever the image is going, or leave it free and keep the proportions of the capture.
- 4Copy or exportCopy the framed image straight to the clipboard for the deck you already have open, or write it out as a file.
Frame it and fix it.
Beautify is a panel in the screenshot editor, not a separate mode. The markup toolbar sits over the same image, so blurring a real email address out of the shot happens before you frame it, not in another app afterwards.
- Markup toolbar
- Blur tool
Where a framed capture pays off
Release notes and changelogs
A shot on a background reads as a deliberate illustration instead of evidence somebody pasted in at the last minute.
Link previews and social posts
The header and OG image presets match the shapes those slots crop to, so nobody else decides where your image gets cut.
Decks and one-pagers
Padding and a shadow give the capture a relationship to the slide around it, which is most of what makes a slide look finished.
Docs and support replies
One framed, marked-up image answers the question that would otherwise take a paragraph and a follow-up.
Questions people ask
OwnClip needs macOS 26 or later on an Apple silicon Mac. It is a native Mac app — there is no Windows or web version.
Beautify is on the free tier: all six background families, device and browser mockups, padding, corners, the six shadow presets, all nine aspect presets and Magic Picks. Free exports and copies carry a small watermark, which Pro removes at $39 once. Batch Beautify, which applies one style across a set of images, is also Pro. Brand styles and generated wallpapers are Studio at $99 once. Both are one-time payments, not subscriptions.
Open it in the screenshot editor and take one of the three Magic Picks, which read the capture and propose a background, padding and a shadow that suit it. If none of the three is right, the background browser and the padding, corner and shadow controls are on the same rail.
Yes. Beautify works on any image you open in the screenshot editor, not only on captures taken with OwnClip, so an old PNG gets the same backgrounds, mockups and aspect presets.
Yes. The shot can go inside a browser window, a MacBook, an iPhone, an iPad or a television, and the mockup composes with the background, padding and shadow rather than replacing them.
Save a look as a style and apply it to the next capture from the same panel. Applying it to a whole set of images in one pass is Batch Beautify, which is Pro.
Related
Beautify a screenshot on your Mac
Free to start. macOS 26 or later, Apple silicon.