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Video Analyst Guide

Video Analyst

ProBeta

Analyze a recording once. Then ask it questions and make clips, a demo, an ad, chapters, narration and posts from it, all on your Mac.

Ask this videoProduceCreateChaptersOn-device

Pro feature (one-time $39). On Free you can open it and see what it makes, but not run it. Video Analyst is marked BETA in the app: it works today, but it can change or give unexpected results.

On the Free plan: recordings are limited to 3 minutes at 720p, with the OwnClip watermark recorded into the video. Pro and Studio remove those limits for new recordings. Free plan details

Words used on this page
Analysis
The Analyst watching and listening to your whole video once, and keeping notes: what was said, the scenes, and what was on screen. Everything else it makes starts from these notes.
Visual Understanding model
An AI model that runs on your Mac and lets the Analyst read what is on screen, not only what is said. It is a one-time download. Without it, the Analyst works from the audio only.
Higher Quality
A larger version of the Visual Understanding model that reads the screen more accurately. It takes a bigger download and a Mac with 16 GB of memory or more. Standard is the smaller one.
Production (production render)
A finished video file (MP4) that the Analyst makes for you, such as a social clip, a demo or an ad. Pro includes 10 a month. Text results never count.
SEO Pack
Text that helps people find your video online: titles, a description, tags, chapters and thumbnail picks. “SEO” means search engine optimization.
Apple Intelligence
Apple’s own built-in AI on supported Macs. OwnClip can use it to write text if you have turned it on in System Settings. It is optional.
Chapters
Named points in your video, such as “0:00 Intro”. Viewers can jump between them.
BETA
The Analyst is still being improved. It works today, but it can change or give unexpected results.
On-device
Done on your Mac. Your video is not uploaded to be analyzed.

Your first win: a ready-to-paste video description with chapters

This takes about a minute of clicking. The analysis then runs in the background.

  1. Press
    ⌘+⇧+A
    , choose Choose a Video… and pick a recording.
  2. Wait until the stage text says Analysis ready.
  3. In the right pane, under Create, open Video Description and press Generate.
  4. Copy the result into your video’s description box (for example on YouTube).

Need a Pro license first? See Requirements.

Step by step

Step 1 of 9: Pick a video to analyze

Pick a video to analyze

Pro

You pick one video from your Library and the Analyst opens on it.

Shortcut
⌘+⇧+A
Tips
  • A video you recorded in OwnClip and a file you dropped in are treated the same. Dropped files are added to your Library first.
  • You can keep working while it analyzes.
Video Analyst

New files are added to your Library first, then analyzed from there. Longer videos take longer to analyze.

  1. 1Open File, then Analyze Video…, or press
    ⌘+⇧+A
    .
  2. 2Choose Choose a Video…, or drop a video file on the window.
  3. 3Already in the Library? Right-click the video and choose Analyze Video. It reads View Analysis once one exists.
1 / 9
All 9 steps as a list
  1. 1. Pick a video to analyzePro

    You pick one video from your Library and the Analyst opens on it.

    Shortcut: ⌘ + ⇧ + A

    • A video you recorded in OwnClip and a file you dropped in are treated the same. Dropped files are added to your Library first.
    • You can keep working while it analyzes.
  2. 2. Let it watch and listen to the whole videoPro

    The Analyst listens to the audio, finds the scenes and reads what is on screen before it writes anything. This one pass is called the analysis.

    • The chip in the top bar reads Standard or Higher Quality (the larger, more accurate model). Click it to switch between installed versions or download the other one.
    • The model runs on your Mac. Your video is not uploaded.
    • The … menu holds Remove Analysis. It deletes the scene breakdown and saved frames, not the video.
  3. 3. Search the video or ask it a questionPro

    You find the moment you want by typing, or ask a question and get an answer with the moments it came from.

    • Answers need the Visual Understanding model or Apple Intelligence. Without either, you get the matching moments instead.
    • Right-click an exchange to copy the question, the answer or both.
  4. 4. Make a finished video (clips, demo or ad)Pro

    You choose a goal, review the plan, and the Analyst renders the video on your Mac. A render is the Analyst building the finished MP4 file.

    • The right pane shows how many videos you have left this month.
    • Product Demo and Short Ad can be narrated or set to music. Pick the voice and music in the options before you plan.
    • Good to know: Pro includes 10 finished videos a month. Each clip counts as one, and only a successful render counts. SEO Pack never counts.
  5. 5. Save the result as a video, an editor project or textPro

    Each result can be a finished MP4, a project you keep editing, or text you copy.

    • The export menu offers transcripts as SRT, WebVTT or plain text, chapters, a moments table as CSV, and a report as Markdown or JSON.
    • Export All… writes the whole set at once.
    • Good to know: Open in Editor does not use up one of your monthly finished videos.
  6. 6. Write a description, social post, chapters or narrationPro

    The Create group turns the same analysis into chapters, a highlight draft, narration and written posts.

    • Promo Short opens Promo Shorts with your video’s best moments already in the scenes. See the Promo Shorts guide.
    • Narration shows up in the editor as a voice track. The narration voice and the analysis share one model, so each waits for the other.
    • Good to know: Everything here is Pro, except Promo Short, which is Studio.
  7. 7. Add the chapters to your videoPro

    The Analyst writes chapters for you, and you add them to the editor as markers that export into the MP4.

    • Merging keeps your markers and skips analysis chapters within 2 seconds of one. ⌘Z in the editor undoes either choice.
    • Press Export chapter files… for a YouTube chapter list, a Markers CSV or a Final Cut Pro file.
  8. 8. Keep your blur boxes, cuts and logo removalPro

    Productions and re-analysis start from the recording as you edited it.

    • An analysis made before a blur box was added is not used until you analyze again.
    • If you save a new blur or cut while a clip is rendering, that clip is discarded and no render is counted. Make it again.
  9. 9. Check whether a video looks AI-made (experimental)Pro

    Experimental. The top bar tells you whether the file declares AI generation, and flags moments that an on-device estimate thinks look AI-made.

    • Scenes that overlap a flagged moment are marked amber in the moments list.
    • The estimate is experimental. Treat it as a hint, not proof.
    • Videos analyzed before this existed show no chip until you analyze them again.

Requirements and plans

Visual Understanding, Standard
About 3 GB, downloaded once. Needs a Mac with 8 GB of memory (RAM) or more.
Visual Understanding, Higher Quality
The larger, more accurate version. About 6 GB, downloaded once. Needs a Mac with 16 GB of memory (RAM) or more. Not tied to a plan.
Without the model
Analysis still runs from the audio track. It cannot read what is on screen.
Production renders (finished videos)
Pro: 10 finished videos a month, counted when a render succeeds. Studio: no limit.
Text and editor outputs
SEO Pack and everything in the Create group never use the monthly count.

Free

  • You can open Video Analyst and see what it makes. You cannot run it: choosing a video asks you to upgrade to Pro.

Pro, $39 once

  • Analysis, search, Ask this video and chapters
  • The Create group, except Promo Short
  • Produce goals, with 10 finished videos a month

Studio, $99 once

  • Everything in Pro
  • No monthly limit on rendered videos
  • Your brand on productions, when Brand Studio is set up
  • Promo Short

Troubleshooting

It says Video Analyst needs Pro.
Everyone can open Video Analyst and see what it makes, but running an analysis needs Pro. Choose a Video… and dropping a file both ask you to upgrade on Free, and a dropped file is not added to your Library first.
It says I have used all 10 videos this month.
Pro includes 10 finished videos a month (production renders). Your plan stays saved, so you can produce it after the count resets at the start of the next calendar month, or on Studio, which has no limit. SEO Pack and everything in the Create group do not use the count, so you can keep working with those.
The analysis says it was made from the audio track.
The Visual Understanding model is not installed yet, so the Analyst could not read the screen. Install it from the card on the Video Analyst home screen, or from AI Models in Settings, then press Re-analyze (⌘R) on the video.
The text it wrote reads generic, or says it was assembled without an AI writer.
That note appears when neither the Visual Understanding model nor Apple Intelligence (Apple’s built-in AI on supported Macs, optional) was available, so the text was built straight from the analysis. Download the model (or turn on Apple Intelligence in System Settings), then press Regenerate or Plan Again.
Ask this video lists moments instead of answering.
Answers need either the Visual Understanding model (see the glossary above) or Apple Intelligence on this Mac. Without either, you get the moments that match your words. Try the exact words that were said or shown on screen.
The Higher Quality option is greyed out.
It needs a Mac with 16 GB of memory or more. The menu says how much memory it needs. Standard works on 8 GB Macs, and the Analyst keeps using whichever one is installed.
I added a blur box, and now the plan or production asks me to start again.
Plans and analyses remember the blur boxes, logo removal and cuts they were made with. If you save a new one afterward, the old text is not used. Press Re-analyze (⌘R), then plan again. A render that finishes after you saved a new blur or cut is discarded and no render is counted.
Re-analyze or Synthesize & Attach is greyed out.
The Analyst and the narration voice use the same model, so one waits for the other. Re-analyze is off while a narration is being made, and Synthesize & Attach is off while an analysis runs and while the script box is empty. Wait for the current job, or press Cancel next to it.